The harm of smoking cigarettes is well known and understood. Although quitting smoking is the best option for smokers, the emergence of e-vapor products clearly indicates that a large number of adult smokers are looking for potentially less harmful alternatives to cigarettes.
There is an opportunity to bring innovation to the existing e-vapor category and to develop, assess and commercialize a portfolio of alternative products that address the individual preferences and expectations of adult smokers in terms of taste, sensory experience, and overall satisfaction. In this presentation, we describe a portfolio of innovative products which may represent satisfying alternatives to a wide range of adult smokers.
Thomas Mc Grath
Dr. Thomas Mc Grath is Manager Reduced Risk Products (RRPs) at Philip Morris International (PMI). He joined PMI in 2005 and has worked in a variety of roles focused on the development, assessment and, most recently, commercialization of PMI’s RRPs. He has more than 10 years of experience working on research related to heating tobacco without combustion and has published a number of research articles on the formation of Polycyclic Aromatic Hydrocarbons (PAHs) and phenolic compounds. Dr. Mc Grath graduated from the University of Ulster, Northern Ireland with a first class honors degree in Science with Business and obtained his PhD in Chemistry from Brown University, Rhode Island, USA.